“I’m going to get you glossed.”
“I’ll be right back with your toner.”
“Let’s shine you up.”
If you’re a client of mine, or get your hair colored by any hairstylist, I’m sure you’ve heard this phrase or something like it. So what the hell are we talking about? Well, without getting too far into another subject (toners – which I’ll talk about at another time), let’s talk about Redken ShadesEQ.
Here is a beautiful visual example of what a glossing session can do. During this guests visit we only glossed her hair with Shades EQ for 20 minutes and finished with a blow out.
Shades EQ is a demi-permanent (minimal lift/not to be confused with permanent color) hair-color. This specific product is the #1 demi-permanent hair color in the U.S. This delivers a shot of color, conditioning and shine to the hair. This product gives colorists the ability to boost shine, blend gray, or deposit a tone of you and your colorists choosing. This line boasts the benefit of NO AMMONIA for minimized cuticle damage. While we formulate the best color for your look, Shades EQ is strengthening, conditioning, and adding incredible shine.
The thing I love most about Shades EQ is that I have about 60 different colors to pick from and I can mix these in any combination I want (holy colors!). I can give my guest a truly individual color. Depending on what we are going for I may leave this color on for 5 minutes or 20 minutes. I can stand and watch my blondes go from eek to ahh. I can watch someone feel like their color was drab and lifeless to robust and revived. SEQ is a great option between your regularly scheduled appointments as well. As opposed to letting your color get to a point where you are dying to get to your touch up, come in at the half way point and treat yourself to a “glossing” treatment (which will be about an hour of your time. Color+blowdry). Not only are you going to give your color a boost, but you will be filling your hair in with pigment and moisture—hello conditioning treatment!
Hopefully you feel a little more educated and confident in Shades EQ. Feel free to ask more questions or get glossed!
SarahGHair 